KFC wants to make sure you can still get a great deal on fast food.
On Tuesday, the popular fast food chain announced its brand-new "Taste of KFC Deals" value menu with meals starting at $4.99. And, as the company explained in a statement, it’s all in an effort to fight the cost of inflation.
“These deals are tailor-made to fit right into your loud budget — save on delicious fried chicken so you can spend more on all of the other things you love,” KFC shared in a press release.
The KFC Deals are now available every day of the week for the rest of 2024 across the United States and available via the KFC app and its website. The new meals include the $4.99 Meal for One, which comes with two pieces of chicken (drum and thigh), mashed potatoes and gravy, and a biscuit. There’s also the Meal for Two, which comes with four pieces of chicken (drum, thigh, breast, wing) with mashed potatoes and gravy and two biscuits. (Prices on this meal will vary by location.) And then there’s the $20 Family Meal, which includes six pieces of chicken on the bone (two drums, two thighs, one breast, and one wing), four individual sides of your choosing — including Secret Recipe Fries, mac & cheese, mashed potatoes (with or without gravy), coleslaw and sweet corn — and four biscuits.
"Our fried chicken is hand-breaded in the famous Original Recipe of 11 herbs & spices and fried fresh by our cooks and served hot," Nick Chavez, CMO of KFC U.S., added in the statement. "We created a value menu that actually has value. The new Taste of KFC Deals menu proves you don't have to sacrifice quality or taste to save on food spending."
But this isn’t the only new deal on offer. KFC also unveiled its special Taste of KFC deal, which is available on Tuesdays for a limited time. It gets diners a bucket of eight pieces drums and thighs for just $10. The chicken chain also highlighted the fact that you can get plenty of other deals on its app and website, including a free 10-piece order of Saucy Nuggets with a $10 minimum purchase. And, as Nation’s Restaurant News (NRN) reported, KFC is still offering its $20 Fill Up Box, which comes with four pieces of chicken, 12 nuggets, a side of Secret Recipe Fries, four biscuits and four dipping sauces. And really, these digital offerings just make great business sense.
“We want to be always staying on with value – for both core and new items – so we can really drive repeat visitation and frequent visitation. There are multiple ways to attain that value. We look at it from an omnichannel perspective – however the customer wants to interact with KFC, are we offering good value for the money for that vehicle?” Chavez shared in an interview with NRN. “We know our digital customer is a more valuable customer to us – they come in more frequently, they buy more food, so we’re aggressively trying to acquire new app downloads.”
But, beyond being good for business, it’s great for the consumer too, many of whom have grown tired of price hikes at their favorite fast food spots. According to a study from FinanceBuzz, fast food menu items have skyrocketed in price anywhere from 39% up to 100% over the last decade. The most expensive menu changes, the study says, were at McDonald's, which saw prices double over that timeframe, followed by Popeyes, which had an 81% increase in pricing. Those changes, the study's expert sources say, can be attributed to a number of factors, including the rising cost of ingredients, the cost of employment, and consumer's willingness to accept higher prices.
"There has been a decrease in the frequency and depth of deals, coupons, and promotions offered by fast food restaurants," Shubhranshu Singh, Ph.D., associate professor of marketing at Johns Hopkins Carey Business School, shared in the findings. "My casual observation suggests that many fast-food chains, such as McDonald's, KFC, and Domino’s Pizza, have cut online deals." Singh adds that deals don't appear to be "as attractive as they used to be," and that low-price items and deals that are currently offered are mostly to "mitigate the recent backlash related to skyrocketing fast-food prices and not so much to make fast food more affordable for an average consumer."
But hopefully this new KFC deal proves him wrong.
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